In European countries or in China, public medias took an essential place inside our everyday activities but also increasingly more in companies development strategy. However, using public medias in not automatically a security of success, and since all marketing weapons, it requires to be learned to become more efficient.
So, it isn’t long enough to utilize social medias, it is important to build a sociable press strategy with an editorial lines and a brand name image that people want to construct and promote, and that should be coherent with the hoped aims to success in its integration and development on cultural medias and on the market. Our goal is by using these cultural medias proficiently to create a strong brand image because of a interpersonal branding strategy and increasing and keeping its reputation. We speak about Social-reputation.
communal medias also help better know its customers and understand them. Understand them to focus on them more successfully and satisfaction their needs through creating a long trust relation with them. It’s through this customer’s satisfaction and conversation process that companies value is made in communal medias.
Using social medias really helps to generate a customers, enthusiasts community with regards to the company’s activity, and they’ll become necessary to continue in the cultural multimedia quickly.
Our work is to extol a lasting approach predicated on the structure of a solid editorial line. For your, it is critical to unify the net community to web page link all the marketing activities but also to build up a different methodology modified to each communal mass media but also to each company’s activity area to change easier to its audience and response to the expectations.
Internet got an important influence on the offers but also on companies selling Technics. The net had hardly change selling and its own practices because the customer has simpler access to home elevators owner and his products, and can more compare the merchandise between them to get the best price easily, the very best quality of product and service delivery on the market.
The web offers a huge information platform, varied, relevant or not, via providers, prescribes, medias, bloggers, satisfaction or unsatisfied customers.
Then, companies have to adjust to more informed audience, and prefer hearing prospection, but don’t allow down prospection, they have to treat it in another real way, have more transparency, response to leads questions more and focus on its reputation quickly.
The social offering methods to use public medias in the digital strategy of any company and on its markets methods.
Establishing communal selling’s goal is to get the devotion of the chance or the client through publishing frequently information and involvement to the increasing visitor count on the site or in the firms information at its notoriety, and that requires :
Recognition of the items to share depending on company’s strategy.
Production of details: sites articles, pr announcements.
Establishing diffusion treatment and getting again these details to make offers.
source
MarketingtoChina
Youtube
Study Chinese
Wikipedia