Ethics deals with ideas about what is right and what is not. Of course, when you are in a working environment, you should do the right thing. Having a good working relationship by being ethical is the key for both parties to be efficient in the company. But what if a working relationship involves both parties not seeing each other?
Let’s take web hosting as an example. Web hosts depend on their customers’ progress and number in order to be successful. In fact, there are lots of web hosts that are shutting down because of gradual loss of customer and sales count. It may also be due to having a bad reputation. On a closer look, these happen because companies lack the knowledge on how to become ethical. Every web hosting company highly needs this.
Here are the factors to keep in mind to make sure that your company is following basic ethical standards, and consequently safe from bankruptcy.
Make Uptime Your Goal
If the sites that you are hosting are staying online all the time, every possible lapse the hosting website experiences would matter. The needed services and features to observe smooth performance and operation of the websites should be all in order as well as in good working condition. A little downtime is acceptable, but if it keeps repeating, it is something to be fixed.If the terror of downtime happens, unpleasant consequences would take place. Some customers also tend to discard a website out from their lists because they think that the site has permanently been closed. Hence, keep a 24/7 uptime record to totally avoid incidents like these.
Keep an Eye on the Performance
Working as a web host, you might think about the profits all the time. That tends to be the reason you want to get as many sites as you can on a single server. What is not good about it is that all of those websites will not be able to perform well. Keep in mind that the sites that you are hosting should perform well. Do not overload the servers.
Give an Excellent Customer Experience
There can be instances that the servers will suddenly crash which will call for an immediate resolution. The best thing that you should do about it is to:
- Inform the customers about it
- Make sure that the alerts are not treated as spam
- Offer options to receive updates
Keep Your Promises
It has been stated by Industry Experts than customers would transfer to a different host whenever they want to if the web hosts will not keep their promise. If that happens, it will reduce your sales opportunity, so when you promise to your customers, you should never break it.
Provide good customer service
Create a good relationship with your customer by respecting them. Avoid making them feel frustrated. Remember that you get your earnings from them. One client lost is still a great loss, so as often as possible, do not disappoint them. The important thing that you must do is to make them satisfied. It is one effective way to develop and retain a flourishing business.
Once you spend more time, you will be able to learn more about web hosting and its ethical principles. Everything will seem easy to you. You will learn how to deal with customers without making them feel unsatisfied. If your resources are not available, you should learn to sell affiliate products. After all, providing other options is better than telling that you have no available resources left.